By Steve Conley In April 2026, the Personal Finance Society (PFS) announced that it had achieved a significant milestone: more than 500 new entrants recruited into its Pathway to the Profession initiative. Backed by a £1 million investment from PFS, the programme has been positioned as a bold step forward—lowering barriers to entry, widening participation, … Continue reading The Pipeline Question: Are We Building a Profession—or Feeding a System?
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AI Can Cut Advice Admin to Seconds — But That’s Not the Real Story
By Steve Conley, Academy of Life Planning A recent industry piece featuring Bravura Solutions makes a bold claim: artificial intelligence could reduce core adviser tasks from hours to seconds. They’re right. But they’re also missing the point. This is not an efficiency story.It’s a structural shift in who holds power, who makes decisions, and what … Continue reading AI Can Cut Advice Admin to Seconds — But That’s Not the Real Story
Renewal or Recycling? What Falling Adviser Age Really Signals
The industry is celebrating. A younger adviser profile.More academy entrants.A narrative of “renewal.” On the surface, it sounds like progress. For over a decade, the average UK adviser has been around 57–58.Recent data suggests that’s now falling into the late 40s—but with half the profession still over 50 and fewer than 6% under 30, this … Continue reading Renewal or Recycling? What Falling Adviser Age Really Signals
The Wrong Question: Why Financial Resilience Is Being Misdiagnosed — and What We Should Measure Instead
Only 20% of people feel on track financially. That is the headline finding from a recent industry survey on financial resilience. At first glance, it is concerning.Look closer, and it becomes something else entirely: A reflection not just of financial anxiety—but of a flawed way of measuring it. Because embedded within the survey is an … Continue reading The Wrong Question: Why Financial Resilience Is Being Misdiagnosed — and What We Should Measure Instead
Agentic AI Won’t Close the Advice Gap — It Will Expose It
There’s a quiet shift happening in financial services. AI firms are now building what they call “agentic operating systems”—platforms designed to automate workflows, increase adviser capacity, and scale advice delivery. On the surface, it sounds like progress. And to be fair—technically—it is. But strategically? It may be solving the wrong problem entirely. The Industry’s Framing: … Continue reading Agentic AI Won’t Close the Advice Gap — It Will Expose It
Why our contract is designed to protect you—not trap you
By the Academy of Life Planning The uncomfortable truth about most contracts Most contracts in financial services aren’t written for you. They’re written: to protect the provider to reduce liability to lock in revenue And too often, they rely on: complexity inertia and the assumption that you won’t read them That’s not a criticism of … Continue reading Why our contract is designed to protect you—not trap you
The Future of Regulated Advice: Adapt, Evolve, or Be Replaced
There is a quiet shift underway in financial services. Not a dramatic collapse. Not a sudden disruption.But something more consequential. A slow, structural unravelling of the traditional advice model. And most advisers haven’t fully clocked it yet. A Model Under Pressure Regulated advisers today are operating within a tightening vice. On one side, regulatory change.On … Continue reading The Future of Regulated Advice: Adapt, Evolve, or Be Replaced
The Leveller™: Restoring Power at the Point of Signature
“All planning begins with what is already present.” The Leveller™ starts with the contract in your hand. Every day, people are asked to sign agreements they don’t fully understand. Not because they lack intelligence.But because the system is designed that way. Contracts are long Language is complex Time pressure is real And the other side … Continue reading The Leveller™: Restoring Power at the Point of Signature
Introducing The Leveller — Know What You’re Signing Before You Sign It
By Steve Conley, Founder of Get SAFE (Support After Financial Exploitation) For years, we have sat with people after the damage was done. People who trusted.People who signed.People who didn’t realise what they had agreed to until it was too late. The consequences are rarely just financial.They affect confidence, relationships, health—and sometimes a person’s entire … Continue reading Introducing The Leveller — Know What You’re Signing Before You Sign It
From Product to Purpose: Reframing the SSAS Conversation Through the GAME Plan
The problem isn’t the tool. It’s where we start. There’s a familiar pattern in financial services. A product is introduced.Its benefits are explained.Case studies are shared.And somewhere along the way, it begins to feel like the answer. A recent SSAS property booklet is a good example. 7_REASONS_SSAS_BOOKLET__December_2025_.pdfDownload It speaks the language of control.It highlights flexibility.It … Continue reading From Product to Purpose: Reframing the SSAS Conversation Through the GAME Plan
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