The Live Longer Better Plan

Do you want to live longer better?

Are you ready to choose a better life from today?

Where are you now?

Maybe you haven’t found that inspiring reason to spring out of bed on a Monday morning.  You live as others expect you to live and not true to yourself. You lack self-knowledge and true direction. And live for the weekend.

Perhaps you have not kept in touch with friends and family, you feel there is too much unsaid that needs to be said and feel under invested in your relationships and social bubble.

Possibly you haven’t been looking after yourself as you should. Not taking enough exercise, and not paying enough attention to your diet.

Potentially you are overly stressed, working too hard, and not allowing yourself to be happy. Or you are bored, underachieving and lacking in stimulating challenges.

Maybe your fear of financial insecurity is holding you back.

What brings you to read this?

Picture this. You discover your reason for being. An inspiring path of purpose, living true to yourself that creates your legacy.

Here you have a lovely and supportive social bubble.

Imagine this. You are fit and active expecting to live to a ripe old age in good health.

What if you learn new skills, enjoy a good work-life balance, and allow yourself to be happy?

Here, you enjoy financial freedom for life.

If health challenges and financial insecurity is where you are, and wealth and wellbeing is where you want to be then I’m sure you would agree. You need a vehicle, system, or solution to get you from where you are now, to where you want to be. Good. That’s the Live Longer Better Plan.

Why is living longer better important?

You deserve to live longer better. You must treat yourself as equally important as others. If you don’t place the Oxygen mask on yourself first, you may be unable to help others to live longer better.

Why now?

Whatever condition you are in regarding your health and finances, there is a gap between your performance and potential. Do nothing and performance in wealth and wellbeing deteriorates. By acting today, you can bridge that gap. With knowledge, activity, and a little luck on our side we each have the potential to live for 90 years in good health, without outliving our capital.

Why us?

In modern society, without financial wellbeing there can be no wellbeing. Without wellbeing, financial wellbeing counts for nothing.

Whole industries have been created on the back of demand for living longer better programmes in the areas of healthcare and finance. Whilst healthcare is a highly trusted industry. Historically, many financial institutions are distrusted[i]. The evidence suggests they lack integrity and place profits before purpose. Money before meaning. They muddy the waters between advice and product. And as a result, fail to help us to live long better.

For example, the industry sells us products for when our earnings stop. They hold our money for a lifetime to tap into for fees. When the truth is, stopping earnings is bad for our health in more ways than you can imagine. What we need are strategies to extend the life of our earnings.

We need financial plans we can trust. For the financial industry to be trusted we need integrity. To achieve integrity, we need a wall between advice and products.

Over ten years ago, I left the big financial institutions as head of investments at the big banks to set up an independent trusted adviser business. At first, I thought that was a financial advice business. But I soon discovered that advisers get paid on the products they sell and the collateral damage amongst consumers was widespread and common. There was no wall between advice and products.

On 2nd April 2012, I created a financial planning firm that placed a wall between advice and products. I called it the Academy of Life Planning.

I also became the founding lead of the Market Integrity Team of the Transparency Taskforce. An international collaborative campaigning community seeking to restore trust and confidence in the financial services industry.

Today, the Academy mentors hundreds of planners across six continents. It is the world’s first non-intermediating financial planning network.

Here are our awards.

Most Pioneering Financial Planner Network Winner 2022, at the Acquisition International Worldwide Finance awards 2022. Financial Adviser Support Network of the Year Winner 2022, at Corporate Live Wire Innovation & Excellence awards 2022. Twice winner of Best Financial Adviser Support Network in 2021 and 2020, at SME news Finance Awards. Twice winner of an Award For Outstanding Contribution To Finance in 2021 & 2020, at SME news Finance Awards.

The Academy’s financial planning app – HapNav the Happiness Navigator – is the world’s first customer-directed Open-banking-powered financial planning application.

HapNav has been shortlisted as The Investment Life & Pensions Moneyfacts Awards finalist for September 2022, in Best Use of Technology in the Investment Life & Pensions Sector.

Academy members are amongst the most trusted advisers worldwide, as can be seen in industry polls. They set goals for holistic wellbeing and put in place financial plans to deliver the favourite futures their clients deserve. The result is our clients live longer better.

Here’s the thing …

Money is a means to an end and not an end in itself; The end we seek is living longer better.

See also Sir Muir Gray’s Living Longer Better training course.

Here’s an article I wrote over two years ago on the importance of wellbeing.

The GAME Plan: Four Capitals Detox – Academy of Life Planning

9 mins read.

In the article, I talk about the importance of health in four areas – Mental, Physical, Emotional, Eudemonic/ Spiritual. In the GAME Plan, it comes under E for Execution. The system is the Stand & DELIVER Game Giver. The D is Detox. As in four capitals detox.

As Stephen R. Covey said in the 8th Habit (2006):

“Live, Love, Learn, Leave a Legacy!”


[i] Edelman’s Trust Barometer 2022. PowerPoint Presentation (

See also UK Violation tracker Financial Offences summary over £3bn in fines since 2010.

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