In the realm of financial planning, it’s essential to understand the distinction between generic financial planning advice and regulated financial advice that leads to specific investment recommendations. While the latter focuses on tailored investment solutions based on individual circumstances, generic financial planning advice serves as a mechanism to address a comprehensive range of financial challenges, goals, and outcomes.
Clients seeking regulated financial planning advice typically belong to the wealthier demographic, looking to convert their existing wealth into a personalised investment proposition managed by a financial adviser or their company. In contrast, a generic financial planning adviser delves into the client’s aspirations for the future, attaching a tangible price tag to those dreams. This involves creating a financial architecture of assets that aligns with the client’s financial liability profile, ensuring sustainable cash flow throughout their life and minimising the risk of outliving their capital.
A generic financial planning adviser employs various strategies to guide clients toward financial well-being. These strategies include identifying clients’ intangible assets and leveraging entrepreneurial opportunities to transform these assets into sustainable livelihoods. By generating cash inflows, clients can effectively manage their outflows through budgeting, reducing debt such as loans, credit cards, and mortgages, and building an emergency fund as a safety net for unforeseen circumstances.
Moreover, clients may identify potential risks to their families stemming from life events like illness, disability, or death. In response, the client may choose to implement insurance solutions that safeguard their loved ones financially during times of stress and change.
Once these fundamental strategies are in place, clients can shift their focus to long-term financial planning. Through the habit of regular saving and, potentially, investing, they can accumulate a lifetime savings pot that caters to future liabilities beyond their active economic endeavours. As surplus capital surpasses their lifetime needs, considerations for succession planning and creating a legacy for future generations emerge as the generic financial planning adviser’s final phase of the journey.
Notably, this holistic approach to financial planning aligns with Abraham Maslow’s Hierarchy of Needs, a psychological framework outlining various levels of personal development. Just as Maslow’s model encompasses physiological needs, safety, and self-esteem, financial planning addresses these levels accordingly. As clients progress through the hierarchy, their financial goals shift from survival and security to self-actualization and self-transcendence, eventually reaching a state where they can contribute positively to the world around them.
To summarise, the role of a generic financial planning adviser’s role centres around initially meeting clients’ material needs and ego-driven desires at various stages of psychological development. By offering tailored solutions, these advisers address challenges and obstacles faced by individuals in all circumstances, ensuring their present and future financial well-being.
The generic financial planning advice process encompasses a comprehensive game plan, executed through strategic actions and informed by financial focus levels that correspond to clients’ psychological development. Regardless of the stage clients find themselves in, the process remains the same, with outcomes varying according to their individual needs.
It is important to note that while the financial planning conversation predominantly revolves around material aspects at lower levels of psychological development, it gradually transitions to considerations of personal growth, self-actualization, and positively impacting future generations. As clients gain financial freedom and reach a position of wisdom, they can enjoy the best life possible with the resources at their disposal, focusing on self-transcendence and leaving a meaningful legacy.
As a generic financial planning adviser, we understand that each client’s journey is unique. Our role is to offer the right proposition to the target market, addressing their specific needs and aspirations. By providing solutions that meet physiological, safety, security, self-actualization, and self-transcendence needs, we empower clients to navigate their financial paths confidently.
Remember, financial planning is not just about addressing short-term cash flow or long-term goals. It’s a comprehensive process that allows individuals to live their best lives and create a positive impact for themselves and future generations. At our Academy, we equip financial advisers with the skills necessary to deliver this holistic approach and guide clients toward a future of financial success.
Embrace the power of proper financial planning and unlock a world of possibilities for your financial well-being.