By Steve Conley What if the problem was never access… but activation? For decades, financial services has framed its central challenge as an “advice gap.” Not enough advisers.Not enough access.Not enough affordability. But the NHS—facing far greater scale, complexity, and pressure—took a different view. They asked a more fundamental question: What if most people don’t … Continue reading From Patients to Planners: Why the Financial World Needs Its Own Activation Measure →