Introducing the AI GAME Plan™: Democratising Total Wealth Planning for Everyone, Everywhere

For 15 years, the GAME Plan has been the backbone of how we help people design lives of purpose, security, and freedom. Until now, it’s mainly been delivered through one-to-one work, workshops, and courses. Today, that changes. The AI GAME Plan is now live — a fully guided, AI-powered experience that helps anyone, anywhere, in … Continue reading Introducing the AI GAME Plan™: Democratising Total Wealth Planning for Everyone, Everywhere

Purpose on the Wall. Profit in the Hall: How to Spot the Exploiting Archetype in Empowering Clothing

🎭 The Exploiting Archetype in Empowering Clothing “Purpose on the Wall. Profit in the Hall.” Front-stage message:“Financial advice changes lives. We care. We guide. We serve.” Back-stage reality:“Financial advice sells products. We capture, we convert, we extract.” 🧩 Structural Dissection AspectFront-stage (Empowering Language)Back-stage (Exploiting Structure)Mission Statement“We help people navigate life changes with confidence.”“We train career … Continue reading Purpose on the Wall. Profit in the Hall: How to Spot the Exploiting Archetype in Empowering Clothing

Financial advisers – your jobs have gone.You and your clients just don’t know it yet.

Financial advisers – your jobs have gone.You and your clients just don’t know it yet. That’s the uncomfortable starting point for this piece. Mind the gap? What gap? For years, the UK financial services industry and its regulators have talked about the advice gap – the millions who “need advice” but don’t get it. The … Continue reading Financial advisers – your jobs have gone.You and your clients just don’t know it yet.

The Real Value of Advice: Why We Don’t Charge by the Pound of Assets Under Management

“If your worth is measured by the market, you’ve already sold your soul to it.” Across the financial advice industry, one number continues to dominate — 1%.Whether your wealth grows or falls, the adviser’s fee remains tethered to it. The Citywire Top 100 Firms 2025 and FCA data show the same pattern: ongoing charges clustered … Continue reading The Real Value of Advice: Why We Don’t Charge by the Pound of Assets Under Management

AoLP Blog: “Let’s Get the Debate Over With”: You’re all doing financial planning wrong.

You’re all doing financial planning wrong.When one person stands against the crowd, it’s easy to dismiss them as difficult, disruptive, or wrong. But what if that one person simply sees the truth differently? For years, I’ve been that “annoying guy” in your feed saying the financial planning industry has lost its way. It’s not about … Continue reading AoLP Blog: “Let’s Get the Debate Over With”: You’re all doing financial planning wrong.

When “Independent” Advice Firms Disappear — The Plot Twist No One Saw Coming

Why the decline in regulated advice firms is not a crisis, but a turning point for Holistic Wealth Planners The headlines are alarming:“Number of independent advice firms continues to fall.”Commentators talk of consolidation, capacity issues, and the supposed “advice gap.” But the industry’s story is only half the truth. What’s collapsing is the old model … Continue reading When “Independent” Advice Firms Disappear — The Plot Twist No One Saw Coming

Fee-for-No-Service: The Hidden Consumer Duty Crisis — and the Rise of AI-Empowered Financial Planning

By Steve Conley, Academy of Life Planning For the first time since records began, the number of clients receiving ongoing financial advice in the UK has fallen.According to new FCA data, advisers switched off ongoing services for 335,286 clients in 2024, a dramatic spike from the previous year. Headlines attribute this to the Consumer Duty.But … Continue reading Fee-for-No-Service: The Hidden Consumer Duty Crisis — and the Rise of AI-Empowered Financial Planning

From Victim Silence to Structural Trust: A Message to Financial Planners

I’m often told my framing of financial planners as either exploiting or empowering is too binary — and I understand why that can offend. It’s not meant to. If you’ve ever felt accused by my words, please know this: my frustration isn’t directed at you. It’s born from the voices I hear daily — people … Continue reading From Victim Silence to Structural Trust: A Message to Financial Planners