Know What You’re Receiving Before You Act on It

We regulate the difference between information, education, guidance, promotion and financial advice. Perhaps it is time we taught the public the difference too. BIG Checker doesn’t just ask “Is this true?”It asks “What is this, who benefits, and why should you believe it?” More than half of people who acted on financial advice they encountered … Continue reading Know What You’re Receiving Before You Act on It

We Built a BS Checker for Financial Narratives. Because Somebody Had To.

Every morning, millions of people read financial articles, adviser communications, product brochures, and institutional announcements that shape how they think about money. Most never question the framing. Because the language sounds professional.The logos look trustworthy.The terminology feels authoritative. And yet many people still walk away feeling vaguely uneasy. You know the kind of article. The … Continue reading We Built a BS Checker for Financial Narratives. Because Somebody Had To.