For 15 years, the GAME Plan has been the backbone of how we help people design lives of purpose, security, and freedom.
Until now, it’s mainly been delivered through one-to-one work, workshops, and courses.
Today, that changes.
The AI GAME Plan is now live — a fully guided, AI-powered experience that helps anyone, anywhere, in any language, in any country, create their own personalised 40+ page Total Wealth GAME Plan Report for £297.
This isn’t another “robo-plan”. It’s the first scalable delivery of the full GAME Plan methodology — and it’s built for the future of financial planning.
The Problem: Traditional Planning Only Sees 1% of Your Wealth
Conventional financial planning focuses almost entirely on retail investments — the 1% of wealth that sits in stocks, bonds, ISAs, and portfolios.
In reality, most people’s balance sheet looks more like this:
- 80% – Human Capital
Your future earning power: skills, knowledge, experience, health, network, purpose. - 20% – Financial Capital
Your existing money and assets.
And that 20% is usually:
- ~40% – Your home (property)
- ~40% – Occupational pension
- ~10% – Savings
- ~5% – Retail investments
- ~5% – Other tangible assets
Traditional advice focuses on the 5% slice (retail investments) and largely ignores:
- The 80% you can grow most powerfully (human capital), and
- The full picture of your property, pensions, savings, and debts.
In other words, 99% of what people actually own is under-served or ignored.
The AI GAME Plan is designed to change that.
What Is the AI GAME Plan?
The AI GAME Plan is a guided, interactive conversation that leads you through the full GAME cycle:
Goals → Actions → Means → Execution
At the end, you receive a personalised 40+ page Total Wealth GAME Plan Report you can download, print, and start implementing immediately.
It’s structured in four stages.
Stage 1: GOALS – Clarifying What a “Good Life” Really Means
Instead of starting with money, we start with meaning.
The AI GAME Plan helps you clarify:
- Your values (using tools such as the Schwartz Personal Values Assessment)
- Your life purpose and narrative (Hero’s Journey framing)
- Your vision of the future (including mortality reflections, legacy, and what truly matters)
The outcome: a clear, written description of the life you actually want to build — not the one you’ve drifted into.
Stage 2: ACTIONS – Turning Obstacles into a 90-Day Plan
We then identify:
- Your 3–6 major obstacles
- The root causes behind them (structural, behavioural, emotional, financial)
- The key leverage points that will make the biggest difference
From there, the AI GAME Plan helps you design:
- A focused 90-day action plan
- Simple, repeatable daily and weekly habits
- A realistic way of tracking progress and course-correcting
The outcome: a practical roadmap for change that you can actually follow.
Stage 3: MEANS – Total Wealth (Human Capital + Financial Capital – Liabilities)
This is where we build your Total Wealth picture.
You’ll work through:
- Human Capital
- Current and potential income streams
- Skills, knowledge, networks, reputation
- Career and business options
- Financial Capital
- Income and expenditure
- Assets (property, pensions, savings, investments, business interests)
- Liabilities (mortgages, loans, credit cards)
- Net worth today
- Forecasting Two Futures (30–50 years)
- Scenario A: If nothing changes
- Scenario B: If you implement your GAME Plan
If you’re building or considering a business as part of your portfolio, you’ll also create a Human Capital business plan using the 8 Ps framework:
Purpose • Providence • People • Practicalities • Planet • Processing • Profit • Promotion
The outcome: a clear, quantified view of your Total Wealth — and how it evolves over time under different choices.
Stage 4: EXECUTION – Bringing the Plan to Life
Finally, the AI GAME Plan helps you design:
- Daily execution rituals
- A simple weekly review system
- A 7-step manifestation cycle that links intention, attention, and action
The outcome: not just a plan, but a rhythm — a way of living your GAME Plan rather than filing it away.
A 40+ Page Total Wealth GAME Plan Report
At the end of the process, you receive a personalised report that includes:
- Your values, purpose, and life vision
- Your key obstacles and 90-day action plan
- Your Total Wealth balance sheet and 30–50 year forecasts
- Your Human Capital business plan
- Your execution rituals and review structure
This is not a two-page summary or a generic PDF. It’s a deep, structured roadmap designed to be revisited, refined, and lived.
Built for a Global Movement: 100+ Languages, All Currencies
The AI GAME Plan has been designed from day one to be global:
- The entire conversation runs in your native language
- Calculations adapt to your local currency, tax context, pension ages, and inflation assumptions
- Whether you’re in London, Lagos, Lisbon, Lahore, or Lima — the underlying methodology is the same, but the details are tailored to you
This is our vision of democratised Total Wealth planning:
one methodology, accessible worldwide, translated into the realities of local life.
Human Capital First, Financial Capital Second
The AI GAME Plan is built on a simple but radical shift:
Human Capital (your 80%) first. Financial Capital (your 20%) second.
For individuals who feel stuck:
- You learn how to monetise your skills, experience, and purpose
- You see the long-term impact of even small increases in earnings
- You understand that building human capital assets (skills, reputation, networks) can be more powerful than chasing financial products
For entrepreneurs, intrapreneurs, and encore careerists — whether you’re running a business, leading within an organisation, or reinventing yourself after retirement:
- You create a Human Capital business plan that aligns your work with your values
- You forecast new income and impact opportunities
- You see how purpose-driven enterprise — inside or outside the workplace — accelerates wealth creation and fulfilment
Only once the human side is properly addressed do we turn to:
- Allocating surplus income (emergency fund, debt reduction, long-term investing)
- Positioning property and pensions in the overall strategy
- Building genuine passive and semi-passive income streams over time
In other words: we put the person back at the centre of the plan — wherever they are on their life or career journey.
Pricing: Accessible, Not Exclusive
Traditional financial planning at this depth will typically cost £1,000–£10,000+, and still tends to focus mainly on that 1% retail investment slice.
The AI GAME Plan delivers:
- A full Total Wealth Plan
- 40+ pages of personalised output
- An end-to-end guided experience
- Available 24/7, at your own pace, in your own language
For an initial launch price of £297.
We are testing the market and reserve the right to adjust pricing as demand grows — but for now, this is the most accessible way to experience the full GAME Plan methodology in one go.
Why This Matters for Academy Members and Planners
If you’re a financial planner, coach, or adviser within (or aligned to) the Academy:
- The AI GAME Plan allows you to step into the role of Total Wealth Planner
- You can serve the 95% of people whose real wealth sits in their human capital, not in large portfolios
- You can position yourself away from “product sales” and towards empowerment-first planning
White-Label Options (Coming Soon)
We are building a white-label version so that Academy members can:
- Offer AI GAME Plans under their own brand
- Integrate Total Wealth planning into their own practice model
- Scale their impact without simply working more hours
Planned structure:
- Academy PLUS (£997/year): includes 5 white-label AI GAME Plans per year
- Academy ELITE (£2,497/year): includes unlimited white-label AI GAME Plans
If you’re an existing or aspiring Total Wealth Planner, this is a practical way to scale empowerment without sacrificing integrity.
How to Experience the AI GAME Plan
You have two main routes:
1. Go Through It Yourself (£297)
Experience the full AI GAME Plan as a user:
- Build your own 40+ page Total Wealth roadmap
- See how the conversation flows
- Understand the emotional and practical journey your future clients will take
👉 [Create My AI GAME Plan — £297]
2. Prepare to Offer It to Your Clients
If you’re interested in the upcoming white-label options:
- Review the GAME Plan report yourself
- Reflect on how it fits your own practice model
- Reach out to discuss Academy PLUS or ELITE membership and how the AI GAME Plan can sit at the heart of your proposition
👉 [Learn more about Academy Mentorship]
A Personal Note from Steve
When I began building the GAME Plan in 2010, the aim was simple but ambitious:
To create a planning framework that addresses 100% of what people own – their time, talent, energy, relationships, health, and money – not just the tiny slice that can be packaged into products.
Over the years, we’ve seen the GAME Plan change lives — in one-to-one sessions, group programmes, and workshops. But it was limited by one thing: my time and the time of a small, values-aligned community.
The AI GAME Plan changes that.
Now, anyone with an internet connection can:
- Access the full GAME Plan methodology
- In their own language
- At a fraction of traditional cost
- Without needing a product sale at the end
This is what democratisation of planning looks like.
This is how we move from extraction to empowerment at scale.
This is, in many ways, what the Academy of Life Planning was founded to make possible.
The Favourite Future isn’t something we wait for.
It’s something we plan, build, and live into — one citizen, one planner, one GAME Plan at a time.
Questions or Next Steps
If you’d like to:
- Ask about the AI GAME Plan for yourself
- Explore white-label options for your practice
- Or simply understand how this fits into the wider GAME Plan ecosystem
You can reach me directly:
Steve Conley
Founder, Academy of Life Planning
steve.conley@aolp.co.uk
The AI GAME Plan is now live.
If you’re ready to see your Total Wealth clearly — and start building your Favourite Future — now is the time.
Academy of Life Planning 