CFA UK Joins the Chartered Body Alliance: A Step Towards Holistic Financial Planning

The financial services sector has just seen a significant development: the Chartered Financial Analyst (CFA) Society of the UK has joined the Chartered Body Alliance. This partnership, which already includes the Chartered Institute for Securities & Investment (CISI), the Chartered Insurance Institute (CII), and the Chartered Banker Institute, now represents nearly 225,000 professionals.

The addition of CFA UK to this collaborative effort is exciting—not just because of its size but also for the perspective it brings. Known for its commitment to advancing ethical, sustainable, and professional practices, CFA UK stands out in championing an integrated view of wealth—one that incorporates both financial and human capital.

Why This Matters: A Holistic View of Wealth

One of the CFA Institute’s landmark contributions is its emphasis on total wealth. Unlike traditional financial planning approaches that primarily focus on financial assets, the CFA Institute highlights the importance of human capital—our skills, knowledge, health, and even our sense of purpose.

This approach aligns seamlessly with modern financial planning principles, particularly those embraced by the Academy of Life Planning. At its core, total wealth represents the sum of your financial capital (your savings and investments) and human capital (your future earning potential and overall well-being), minus liabilities.

While financial capital is tangible, human capital is deeply personal, encompassing:

  • Your skills and expertise.
  • The connections and relationships that enrich your life.
  • Your health, resilience, and adaptability.
  • The sense of purpose that makes your work meaningful.

By factoring in human capital, financial planning transforms into a life-centred approach—one that seeks to balance financial security with emotional, intellectual, and spiritual fulfilment.

CFA UK’s Influence on Professional Standards

CFA UK’s membership in the Chartered Body Alliance sends a strong message about the direction of professional financial services. It reflects a collective commitment to promoting lifelong learning, ethical standards, and the integrity needed to rebuild trust in the sector.

Will Goodhart, CFA UK’s chief executive, summarised it well: “The Chartered Body Alliance helps the different parts of the finance profession to work together in the public interest, and we are delighted to be joining the group so that we can support and contribute to its mission.”

This is an opportunity for the Alliance to deepen its influence by adopting frameworks that integrate life-cycle financial models, which incorporate both human and financial capital. The CFA Institute’s research, particularly its publication Lifetime Financial Advice: A Personalised Optimal Multilevel Approach, offers invaluable insights into how financial planners can help individuals achieve their unique life goals by understanding their total wealth.

Moving Financial Services Forward

At the Academy of Life Planning, we’re thrilled about this development. It underscores the need to shift from transactional, product-focused advice to a model that values people as much as their portfolios.

As more professional bodies embrace human capital as an essential pillar of financial planning, the sector moves closer to meeting the real needs of individuals and families. This approach creates not only financial stability but also richer, more fulfilling lives.

If you’re a financial planner or someone seeking to take control of your financial journey, consider the possibilities this holistic approach offers. By embracing your own human capital, you can align your finances with your values and aspirations, creating a roadmap to enough—in all aspects of life.

Let’s welcome CFA UK to the Chartered Body Alliance and look forward to the positive impact this collaboration will have on the future of financial planning.


Take Action Today: Explore how the principles of total wealth and human capital can transform your approach to financial planning. Book a free discovery session with the Academy of Life Planning and begin your journey towards a balanced, meaningful life.


Q&A: Understanding the CFA UK and the Chartered Body Alliance

Q: What is the Chartered Body Alliance?

The Chartered Body Alliance is a partnership between professional organisations in financial services, including the Chartered Institute for Securities & Investment (CISI), the Chartered Insurance Institute (CII), the Chartered Banker Institute, and now CFA UK. Together, these bodies represent nearly 225,000 professionals and work to enhance professionalism, ethics, and trust in the financial services sector.

Q: Why is it significant that CFA UK has joined the Alliance?

CFA UK’s membership adds a wealth of expertise and a fresh perspective to the Alliance. Known for championing ethics, sustainability, and professionalism, CFA UK brings its emphasis on total wealth—the combination of financial and human capital—to the table. This addition strengthens the Alliance’s mission of serving the public interest by fostering a collaborative and holistic approach to financial services.

Q: What is ‘total wealth’, and why is it important?

Total wealth is the sum of your financial capital (your savings and investments) and your human capital (your skills, knowledge, health, relationships, and future earning potential), minus any liabilities. This concept is vital because it shifts the focus of financial planning from just numbers on a spreadsheet to the bigger picture—your life, aspirations, and well-being.

Q: How does human capital influence financial planning?

Human capital is often overlooked in traditional financial planning, but it’s central to creating a fulfilling life. It’s about understanding your earning potential, career path, and personal growth, as well as ensuring your work aligns with your purpose and values. By including human capital in planning, we can create a roadmap that balances financial security with emotional and intellectual satisfaction.

Q: How does CFA UK’s approach differ from other Chartered bodies?

CFA UK is unique in its focus on integrating human capital into financial planning. While other bodies may concentrate more on financial products or services, CFA UK’s research highlights the importance of life-centred planning, where personal goals and future potential are just as important as investment returns.

Q: How can this benefit financial planners and their clients?

For financial planners, incorporating human capital into their practice means delivering more meaningful and tailored advice. For clients, it ensures their financial plans reflect their personal goals and values, helping them achieve not just wealth, but a sense of purpose and balance in life.

Q: What can we learn from CFA Institute’s research on life-cycle financial planning?

The CFA Institute’s research, particularly in Lifetime Financial Advice: A Personalised Optimal Multilevel Approach, emphasises a three-stage life-cycle model. This framework helps individuals manage their finances while considering their future earning potential, life goals, and well-being. It’s a practical and transformative way to approach financial planning that addresses both short-term needs and long-term aspirations.

Q: How does this relate to the Academy of Life Planning’s philosophy?

At the Academy of Life Planning, we’ve long championed a life-centred approach to financial planning. The CFA Institute’s emphasis on total wealth aligns perfectly with our belief in balancing financial security with emotional, intellectual, and spiritual fulfilment. This holistic perspective is at the heart of helping people achieve enough in all areas of life.

Q: How can I get started with this holistic approach?

If you’re a financial planner or someone looking to take control of your financial future, the Academy of Life Planning can help. We provide tools and guidance to integrate human capital into your planning, creating a balanced, purposeful roadmap for your life.


Ready to embrace your total wealth?
Discover how combining financial and human capital can transform your approach to financial planning. Book a free discovery session with the Academy of Life Planning today and take the first step towards a life that’s not just secure, but truly fulfilling.

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