The Battle for Trust: Why St. James’s Place Can’t Own What It Doesn’t Build

St. James’s Place has just declared itself “the clear home of trusted financial advice in the UK.”With record gross inflows of £5.7 billion and total funds under management surpassing £212 billion, few would dispute its financial strength. But we must ask a deeper question: does financial success equate to trust? At the Academy of Life … Continue reading The Battle for Trust: Why St. James’s Place Can’t Own What It Doesn’t Build

Holistic Wealth Planners in the Age of Agentic AI: How to Lead with Wisdom When Machines Can Think

As AI gains agency, the role of the planner shifts from expert to orchestrator — from authority to conscience. Introduction Artificial intelligence is evolving faster than any technology in living memory. The latest frontier—agentic AI—can not only generate ideas but act upon them, executing complex, multistep tasks once thought uniquely human. For CEOs, this shift … Continue reading Holistic Wealth Planners in the Age of Agentic AI: How to Lead with Wisdom When Machines Can Think

When Oversight Becomes Theatre: What the FCA Teaches Us About True Empowerment

By Steve Conley, Academy of Life Planning “A watchdog that must keep its masters solvent cannot bite.” Britain is often praised for having one of the most tightly regulated financial systems in the world. Yet, time and again — from PPI to car-finance commissions — we witness the same grim pattern: abuse, denial, exposure, compensation, … Continue reading When Oversight Becomes Theatre: What the FCA Teaches Us About True Empowerment

When “Compliance” Becomes Control — and How Ethical Oversight Restores Trust

By Steve Conley, Founder, Academy of Life PlanningOctober 2025 – 5 min read When financial “compliance” is used well, it protects clients.When it’s misused, it protects power. That was the lesson behind our recent case study, “When Compliance Goes Wrong — How the Academy of Life Planning Stepped In to Restore Fairness and Professional Standards.” … Continue reading When “Compliance” Becomes Control — and How Ethical Oversight Restores Trust

Case Study: When Compliance Goes Wrong — How the Academy of Life Planning Stepped In to Restore Fairness and Professional Standards

A true story (with identifiers removed) illustrating why conduct supervision and mentorship matter — both inside and outside the FCA perimeter. 1. The Background: From Adviser to Empowered Planner After years working in a traditional financial-advice firm, one planner decided to take a bold step: to leave the world of product intermediation and build a … Continue reading Case Study: When Compliance Goes Wrong — How the Academy of Life Planning Stepped In to Restore Fairness and Professional Standards

Why ChatGPT Users Aren’t the Industry’s Next Leads — They’re the Industry’s Successors

By Steve Conley, Founder, Academy of Life Planning When St James’s Place AI lead Peter Ferguson recently told the Money Marketing conference that “people using ChatGPT for advice could be a good thing,” he was half right. Yes — it is a good thing.But not for the reason he imagines. Ferguson suggested that AI users … Continue reading Why ChatGPT Users Aren’t the Industry’s Next Leads — They’re the Industry’s Successors

Targeted Support or Targeted Sales? Who Really Benefits from the FCA’s ‘Radical’ Reform?

By Steve Conley, Founder, Academy of Life Planning When Sarah Pritchard, Deputy CEO at the Financial Conduct Authority, called targeted support “revolutionary and quite radical,” she wasn’t wrong — but the revolution may not be the one consumers need. The FCA’s new targeted support framework promises to close the advice gap by allowing firms to … Continue reading Targeted Support or Targeted Sales? Who Really Benefits from the FCA’s ‘Radical’ Reform?

🌍 Beyond Robo-Advice: How Life-First AI Can Redefine Wealth for Humanity

“If we train AI on product pipelines, it will entrench dependency.If we train it on human purpose, it will amplify sovereignty.” Artificial intelligence is transforming finance — but so far, it’s been trained to think like a salesperson, not a human being. Recent moves by big tech into financial advice (see below) signal a powerful … Continue reading 🌍 Beyond Robo-Advice: How Life-First AI Can Redefine Wealth for Humanity

⚖️ Synthesis: The Subtle Convergence of AI Adoption and Industry Capture in Financial Planning

AI adoption in financial services is being celebrated as a breakthrough in efficiency, compliance, and client experience. However, beneath the optimism lies a quieter, more consequential transformation: the fusion of automation with legacy industry assumptions. At face value, these discussions appear progressive — focused on productivity, human-AI collaboration, and ethical awareness. The rhetoric emphasises safety, … Continue reading ⚖️ Synthesis: The Subtle Convergence of AI Adoption and Industry Capture in Financial Planning

🌍 The Age of Empowerment: Building a Future Where People Train the Machines

“The river of humanity always finds its way to the sea — no matter how many rocks lie in its path.” The age of empowerment has begun. For centuries, power has flowed upwards — from people to institutions, from workers to shareholders, from communities to corporations. The financial system became the crown jewel of that … Continue reading 🌍 The Age of Empowerment: Building a Future Where People Train the Machines