💡 From Debt Prisoner to Life Planner: A Way Forward for Struggling Advisers

By Steve Conley, Founder – Academy of Life Planning They say we’re the experts.The ones people turn to for clarity, security, and peace of mind. But what happens when the financial adviser is the one feeling trapped? What happens when you are the one secretly battling the burden of debt? 🎭 The Hidden Reality of … Continue reading 💡 From Debt Prisoner to Life Planner: A Way Forward for Struggling Advisers

From Product Seller to Purpose Partner: The Rise of the Holistic Wealth Planner

“Financial capital is only part of the picture. True wealth is the life you build with it.” A question I often get asked is this: What’s the difference between a financial planner and a financial adviser? And what on earth is a “non-intermediating” financial planner? Let me demystify it.At the Academy of Life Planning, we … Continue reading From Product Seller to Purpose Partner: The Rise of the Holistic Wealth Planner

💥 St. James’s Dis-Place

Why Advisers Are Ditching the Old Model for Autonomy, Empowerment, and Purpose “You can’t heal in the same place you got sick.” For years, thousands of financial advisers have been drawn to St. James’s Place (SJP) by the promise of prestige, support, and stability. But behind the glossy brochures and award dinners lies a truth … Continue reading 💥 St. James’s Dis-Place

💥 Beneath the Surface: The SJP Model and the Case for an Alternative

By Steve Conley, Founder, Academy of Life Planning On the surface, St. James’s Place (SJP) projects resilience. Chief executive Mark FitzPatrick told the Financial Times that their revamped fees would “help customers compare and contrast.” The SJP Academy trains half of all new financial advisers in the UK. And with nearly £190 billion in client … Continue reading 💥 Beneath the Surface: The SJP Model and the Case for an Alternative

Retire from the Delegator Firm—And Build an Empowering Firm for the New Age

"Human beings interpret change in different ways—some through logic and evidence, others through intuition, cycles, and symbols. What follows may not resonate with everyone, but for many, the transition from the Age of Pisces to the Age of Aquarius offers a compelling lens to understand what's unfolding in finance, politics, and society. Whether literal or … Continue reading Retire from the Delegator Firm—And Build an Empowering Firm for the New Age

🌱 Academy Case Study: From Disillusionment to Planet-Positive Planning

The Five Truths of Trustworthy Advice: The client is the customer — not their money. You plan the client before you plan the money— in a productive cycle. You model total wealth — human and financial capital — against lifetime liabilities. The goal is not wealth, but whole-person well-being — mind, body, heart, and spirit. … Continue reading 🌱 Academy Case Study: From Disillusionment to Planet-Positive Planning

From Intermediation to Illumination: Reclaiming Financial Agency in the AI Age

We are living in a pivotal moment. A moment where technology has caught up with the promise of true financial empowerment — not through more intermediation, but through decentralised, accessible, person-led solutions. Yet 99% of financial planners still operate as agents of the system, not for the people. They’ve signed agency contracts. Their revenues depend … Continue reading From Intermediation to Illumination: Reclaiming Financial Agency in the AI Age

From Transaction to Transformation: Why Aegon’s ‘Money:Mindshift’ Campaign Is a Step in the Right Direction

By Steve Conley, Founder, Academy of Life Planning Something significant is stirring in the financial services world. This week, Aegon launched its Money:Mindshift campaign — a conscious attempt to challenge the traditional, transactional model of financial advice. Led by Dr Tom Mathar, the campaign invites us to move beyond the numbers and reconnect with what … Continue reading From Transaction to Transformation: Why Aegon’s ‘Money:Mindshift’ Campaign Is a Step in the Right Direction

“Putting Profits Before People”: Lords Demand FOS Rollback to Serve the Growth Agenda

“Justice should never be an obstacle to growth. But neither should growth be a justification for erasing justice.” Yesterday’s report from the House of Lords Financial Services Regulation Committee confirms what many of us have suspected: consumer advocacy is once again under threat—not by accident, but by design. In a sweeping call for reform, the … Continue reading “Putting Profits Before People”: Lords Demand FOS Rollback to Serve the Growth Agenda

One Rule for SJP? Why We Must Question Who Teaches Our Children About Money

When your CEO sits on the CityUK Leadership Council and co-authors the Mansion House Accord, what can you get away with? Apparently, quite a lot. If your firm’s fee-for-no-service scandal gets waved away by regulators more interested in growth than justice…If your calls to deregulate are echoed by the Treasury while whistleblower complaints are ignored…If … Continue reading One Rule for SJP? Why We Must Question Who Teaches Our Children About Money