At the Academy of Life Planning, we’ve always been committed to a simple yet radical idea: financial planning should exist to empower individuals, not to sell products or serve the system. As we enter this next phase of our journey, I’m excited to share how the Academy is evolving to deepen its impact, broaden its reach, and future-proof its mission.
We’re building an organisation that isn’t just a training provider, a membership network, or an alternative to traditional advice. We’re building a professional body for a new breed of planners—those who don’t sell financial products, but instead sell independence, empowerment, and agency.
We’re building a movement for people who refuse to be intermediaries of the system—and instead choose to be liberators of the individual.
🔍 A Professional Body for Planners, Not Advisers
In a world dominated by regulatory regimes designed for intermediaries, tied to commissions, products, and transactions, there is a growing group of professionals who don’t fit the mould. They don’t want to be regulated financial advisers because they don’t want to be part of the sales machine. They want to be planners in the purest sense—guides, coaches, mentors, helping people plan their lives before they plan their money.
The Academy of Life Planning is evolving to become the professional body for these independent financial life planners. We are the natural home for professionals seeking a values-driven, client-centred, and holistic approach to wealth planning—beyond the regulatory perimeter, beyond product intermediation, and beyond the system.
We’re setting the standards for a profession that doesn’t need regulatory licences to sell products—because our profession doesn’t sell products. We sell clarity. We sell confidence. We sell the power of human capital.
🎓 The GAME Plan: A Globally Recognised Professional Qualification
At the heart of this new professional body is our cornerstone qualification: The GAME Plan Diploma. This globally recognised professional qualification equips planners with the knowledge, tools, and frameworks to deliver holistic wealth planning rooted in the empowerment of the individual.
The GAME Plan—based on the ancient cyclical wisdom of Goals, Actions, Means, and Execution—teaches planners how to design a life plan first, and a financial plan second. It reconnects financial planning to the deeper questions of purpose, freedom, and personal autonomy. It’s a remedy for a broken system. And it’s already transforming lives across continents.
By earning the GAME Plan Diploma, professionals gain more than a credential. They gain a philosophy, a methodology, and a passport into an international network of like-minded practitioners committed to helping people reclaim agency over their lives.
🏛️ A Member-Owned, Mission-Led Movement
To ensure that the Academy remains true to its mission for generations to come, we’re also transitioning the organisation into a member-owned co-operative structure. This means the Academy will be owned by its members—the very professionals it exists to serve. Together, we’ll share responsibility for shaping its future, safeguarding its ethos, and expanding its impact.
This shift is about more than governance. It’s about embodying the values we teach: autonomy, shared ownership, mutuality, and empowerment. It’s about proving that you can build a professional body that’s not beholden to industry lobbying, corporate interests, or product providers—but solely to its members and the clients they serve.
🌍 Independent from the System, For the Individual
In an industry increasingly driven by sales targets, regulatory capture, and systemic extraction, we’re proud to be “against the system, for the individual.” We’re creating a space for professionals who want to work independently of conflicted structures, yet still be part of a respected, credentialed, collaborative profession.
Our members aren’t intermediaries. They’re agents of change. They’re not regulated to sell. They’re trained to empower. They’re not extracting wealth—they’re helping people build holistic wealth across every dimension of life: financial, emotional, intellectual, and spiritual.
🚀 An Invitation to the Next Generation of Planners
If you’re a professional who’s felt out of place in the regulated advice world—if you’re looking for a profession that aligns with your values—if you’re seeking a pathway to deliver life-changing outcomes without being tied to products or commissions—then the Academy of Life Planning is for you.
We invite you to become part of this growing global community. To earn the GAME Plan Diploma. To claim your place in a movement for empowerment, not intermediation. To build a business that creates wealth—not just for yourself, but for the world.
Together, we’re building a profession that stands for independence, integrity, and impact.
Welcome to the next chapter of the Academy of Life Planning.
– Steve Conley, Founder
Your Money or Your Life
Unmask the highway robbers – Enjoy wealth in every area of your life!
By Steve Conley. Available on Amazon. Visit www.steve.conley.co.uk to find out more.
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