By Steve Conley, Founder of the Academy of Life Planning
Rachel Reeves’s spring statement paints a bleak future: high taxes, low growth, and a rising tide of economic inactivity. Labour’s welfare reform, billed as a transformative “back-to-work” initiative, is already shaping up to be all pain and no gain — a deeply unimaginative plan destined to worsen poverty without improving employment.
Let’s call this what it is: a failure of imagination. The government is taking the easy route — cutting benefits — instead of the visionary one: investing in people.
At the Academy of Life Planning, we believe Britain’s biggest untapped asset isn’t hidden in spreadsheets or policy levers — it’s in the 630,000 individuals being consigned to long-term sickness and economic inactivity. This isn’t just a waste of money. It’s a tragedy of human potential.
What if, instead of cuts, we offered these individuals a proven pathway to rediscover their purpose, re-enter the workforce, and do work that truly matters — to them and to society?
Enter: The GAME Plan
The GAME Plan isn’t a vague £1 billion scheme. It’s a practical, self-directed course that empowers people to build lives aligned with their Goals, Actions, Means, and Execution — doing what they’re good at, love, the world needs, and will pay them for.
For a one-off investment of £295 (£395 RRP with a £100 discount using the coupon code WHOLESALE100), the GAME Plan Practitioner course offers individuals a structured path to:
- Identify their unique human capital
- Turn passion and purpose into livelihood
- Become economically active on their own terms
- Build sustainable microbusinesses or freelance careers
- Transition from dependency to autonomy
This is not just a training course. It’s a new social contract. One that respects agency, supports growth, and redefines welfare as a springboard — not a safety net.
From Cuts to Creation
What if Reeves’s £5 billion of planned welfare savings were instead invested in scaling personalised GAME Plans across the UK? What if every economically inactive adult had access to a guided pathway that equips them to re-enter the economy in ways that are healthy, meaningful, and future-fit?
We wouldn’t need to rely on mass immigration to plug labour shortages. We wouldn’t need a Kafkaesque assessment system that traps people in bureaucracy. We wouldn’t deepen economic apartheid.
We’d be building a Britain where everyone has the chance to thrive.
Starmer’s Moment of Choice
Fraser Nelson is right: this is Starmer’s turning point. Will he entrench a broken welfare system with harsher rules and vague incentives — or will he choose a bold, transformative agenda that actually works?
The GAME Plan exists. It’s ready to scale. All we need is the political will to invest not in cuts, but in capacity — the capacity of people to change their own lives, given the right tools and belief.
Because our favourite future is one where people don’t just survive — they contribute, flourish, and reclaim their power.
Here’s how you can unlock the GAME Plan Practitioner Programme for FREE — and even generate income while making a difference. Simply pay it forward to four people in your network. For every sale you generate, you’ll earn £59 referral fee— it’s our way of saying thank you for spreading the word.
Let’s break it down:
- 🧾 1 sale = £59
- 🧾 5 sales = £295 (your course is covered!)
- 🧾 10 sales = £590
- 🧾 50 sales = £2,950
Here’s a real-world example:
📧 With a mailing list of just 2,000 people, a modest 3% conversion rate could earn you £2,950 — simply by sharing a course that transforms lives.
And if you’re currently economically inactive, becoming an AoLP affiliate could be your perfect side hustle. All you need is an email or social media account and a few friends who’d benefit from this life-changing opportunity.
If you want more ideas to generate income read: 100 Ways to Generate Extra Income.
Start sharing, start earning, and start building a better future — for yourself and for others.
The GAME Plan Practitioner Programme is a flexible, self-paced online course that empowers aspiring holistic planners to guide others toward financial clarity and purpose-driven living. Drawing on the powerful GAME Plan framework—Goals, Actions, Means, Execution—this accredited training equips you with the skills to support clients in aligning their finances with their life aspirations. Whether you’re helping someone build a more meaningful career, start a business, or simply live with intention, the course provides all the tools, templates, and support you need to facilitate lasting change. It’s more than a course—it’s a catalyst for personal and professional transformation.
Help Others Plan Their Best Life – And Get Paid for It!
We’re excited to invite you to our brand-new Affiliate Programme at the Academy of Life Planning — a powerful way to earn income while supporting people on their journey to holistic wealth and life planning.
Whether you’re looking for a side hustle, a passive income stream, or simply want to contribute to a movement that empowers others — this is for you.
Your Money or Your Life
Unmask the highway robbers – Enjoy wealth in every area of your life!
By Steve Conley. Available on Amazon. Visit www.steve.conley.co.uk to find out more.
Academy of Life Planning 