How to Protect Yourself from Scams: Staying One Step Ahead of Fraudsters

The Financial Ombudsman Service has recently reported a record-breaking 8,734 fraud and scam complaints in just a three-month period this year, marking the highest quarterly level ever recorded. This sharp increase should serve as a serious wake-up call for all of us. Scams are becoming more complex, and even the most cautious among us can fall victim to these highly convincing and sophisticated schemes.

So, how can you protect yourself from fraud and scams? It’s all about being informed, staying vigilant, and knowing what steps to take to keep your money safe.

The Growing Threat of Scams

Fraudsters are getting smarter, and their methods more deceptive. The recent surge in investment scams—particularly those spotted on social media—has caught many off guard. These scams often lure you in with too-good-to-be-true investment opportunities, pushing you to make quick decisions with promises of high returns. Sadly, those quick decisions can cost you dearly.

The Ombudsman has seen a worrying rise in complaints from people who used their debit or credit cards to pay for these so-called “investment opportunities.” Unlike bank transfers, card payments are not covered by the same protections, leaving consumers more vulnerable. Over half of the fraud cases in this recent report were authorised push payment (APP) scams, where victims approved the transactions themselves, often without realising they were dealing with fraudsters.

Common Tactics Scammers Use

To protect yourself from falling into these traps, it’s crucial to be aware of the common tactics used by scammers. Here are some of the red flags to watch out for:

  • Unsolicited Contact: If someone contacts you out of the blue—whether by phone, email, or social media—regarding an investment or financial opportunity, be very cautious. Legitimate companies won’t reach out to you this way without your prior consent.
  • Pressure to Act Fast: Fraudsters often push you to make quick decisions, creating a sense of urgency. If you’re being rushed to sign documents or make a payment, take a step back and question why.
  • Promises of High Returns with Low Risk: If an investment sounds too good to be true, it probably is. Be wary of anyone offering you a “guaranteed” return or downplaying any risks involved.
  • Social Media Scams: Many scams start with an attractive investment opportunity spotted on social media platforms. These are often fake and designed to steal your money.

Protecting Yourself: Steps You Can Take

Being proactive is the best defence against fraud. Here are some simple but effective steps you can take to safeguard your finances:

  1. Verify Before You Trust: Always verify the legitimacy of any company or financial opportunity before making a commitment. Check if the company is registered with the Financial Conduct Authority (FCA) or other regulatory bodies.
  2. Use Bank Transfers with Care: Whenever possible, avoid using debit or credit cards to pay for financial services or investments. Bank transfers often come with more robust protections, especially if your provider follows the Contingent Reimbursement Model (CRM) Code.
  3. Stay Updated on Scams: Fraudsters are constantly evolving their tactics. Stay informed by checking with trusted sources like the Financial Ombudsman Service, the FCA, or Action Fraud to learn about the latest scams and fraud prevention tips.
  4. Consult a Trusted Expert: If you’re considering an investment or making changes to your finances, consult with a regulated financial adviser or a non-intermediating financial planner—someone who doesn’t stand to gain from the decisions you make. This can provide peace of mind and help you make informed decisions.

What to Do if You’re Targeted by a Scam

Falling victim to a scam can feel overwhelming, but remember, it’s important to act quickly if you think you’ve been targeted:

  • Report It Immediately: If you suspect fraud, report it to Action Fraud or your bank straight away. This can help prevent further fraudulent activity and may improve your chances of recovering lost funds.
  • Seek Compensation: If you’ve been a victim of an authorised push payment scam, you may be entitled to compensation, especially if your bank has signed up to the CRM Code. The Financial Ombudsman Service is there to support consumers in these cases, so don’t hesitate to file a complaint if you feel you’ve been wronged.

Moving Forward: Keep Your Financial Future Safe

With the rise in scams, it’s essential to stay cautious and protect your hard-earned money. Whether you’re managing your investments or planning for your retirement, keeping your finances safe is paramount. Make sure you’re only working with trusted professionals who have your best interests at heart, and always take the time to think before you act on any financial offer.

At the Academy of Life Planning, we believe in empowering you to take control of your finances with confidence and clarity. Our expert non-intermediating financial planners are here to provide you with honest, impartial advice—without the pressure to buy any products or services. We’re your financial ally, here to help you navigate the increasingly complex financial landscape with ease and peace of mind.

Your Financial Safety Net

Remember, protecting your finances isn’t about being overly cautious; it’s about being smart. Stay informed, stay vigilant, and don’t hesitate to ask for help when you need it. At the Academy of Life Planning, we’re dedicated to guiding you every step of the way, ensuring that your financial future is safe, secure, and aligned with your goals.

By staying aware of the latest scams and arming yourself with knowledge, you can stay one step ahead of the fraudsters and protect what’s yours. Together, we can build a secure financial future that you can trust.


If you’re ready to take control of your financial future, or if you’re simply looking for advice on how to stay protected, don’t hesitate to reach out. We’re here to help—always with your best interests in mind.


Note: Protecting Yourself from Scams: A Real Threat and How to Stop It

It’s becoming clear that scammers are stepping up their game, and they’re not afraid to target even the most careful among us. A recent example shared with me highlighted this worrying trend. An Independent Financial Adviser (IFA) had two clients in a single week who became victims of a very sophisticated scam.

It started with a phone call from someone pretending to be from ‘Microsoft’. The scammer took control of the clients’ computers and managed to access their pensions. Shockingly, they even convinced the clients to withdraw £40,000. Thankfully, when the clients called their IFA to facilitate the withdrawal, he refused. A stark reminder that scammers can be incredibly convincing, and the importance of having someone on your side who knows what’s best.

Take Five to Stop Fraud

If you’re concerned about protecting yourself or your clients from fraud, the Take Five campaign offers practical and easy-to-understand advice to help you stay safe. The campaign’s message is simple but effective: Stop, Challenge, Protect. These three actions could make the difference in saving you or someone you care about from a serious financial loss.

  1. Stop – Take a moment before acting on anything that feels rushed or pressured.
  2. Challenge – It’s okay to question anything suspicious. Fraudsters can sound incredibly convincing, but asking the right questions might just expose their scam.
  3. Protect – If something doesn’t feel right, report it and seek advice. Fraudsters are relying on you staying silent, but you don’t have to go through it alone.

Are You Scam-Savvy?

Take a few minutes to test how scam-savvy you really are. The Take Five website offers a quick quiz that’s worth a try, especially as scams become harder to detect. The more you know, the better equipped you’ll be to avoid falling into these traps.

The Power of Prevention

Remember, whether you’re a client or a financial planner, staying informed is the best defence against scams. Take Five also provides a toolkit for spreading awareness and taking preventative action, so you can protect yourself, your clients, and your loved ones.

This intel on the recent scam attempts shows just how real and damaging these threats are. But with campaigns like Take Five, we’re not powerless. It’s about being cautious, staying aware, and taking action—before it’s too late.

Stay vigilant, stay informed, and remember, you’re not alone in this. Together, we can stop fraud in its tracks.

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