
In light of recent news about firms being fined for offering unauthorised investment advice, it’s essential to clarify the distinction between regulated investment advice and generic guidance. Many professionals who provide generic advice may worry that they, too, could be at risk, but this concern is often based on misunderstandings fueled by misreported stories.
Understanding the Difference
FCA Regulated Investment Advice is specific and personalised guidance about particular investments or financial products, tailored to an individual’s circumstances. This kind of advice requires proper (FCA) authoriation because it can significantly impact a person’s financial situation. For example, financial planning with a view to intermediation with a particular regulated investment product provider is a FCA regulated activity.
Generic Advice, however, is different. It includes general guidance on financial matters, investment principles, or general asset classes. For example, discussing the pros and cons of investing in stocks versus bonds, explaining how compound interest works, or financial planning without a view to intermediation with a particular regulated investment product provider, is generic advice. This type of guidance does not relate to a particular regulated investment product, and is not personalised to an individual’s financial situation, and therefore does not fall under the category of regulated activities.
The Value of Generic Advice
Generic advice plays a crucial role in educating and empowering the broader population, especially those who do not have the financial means to access regulated advisers. It helps individuals make informed decisions about their finances, offering them a foundational understanding that can lead to better financial health. For many, this type of advice is their first step towards gaining confidence in managing their finances.

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Why Generic Advisers Have Nothing to Fear
If you are providing generic advice that does not involve recommending specific investments or engaging in activities like arranging deals or managing assets, you are not conducting a regulated activity. As long as you stay within the bounds of offering general information and education, there is no regulatory requirement for you to be authorised by bodies like the FCA.
Conclusion
It’s vital to dispel the fear that often arises from reports of regulatory fines and penalties. The reality is that generic advisers who steer clear of regulated activities have nothing to fear. By continuing to provide valuable and accessible financial education, you are helping to fill a significant gap in the market, particularly for those who might otherwise be excluded from receiving any advice at all.
Stay informed, stay within your scope, and continue to make a positive impact.
Examples of Regulated Activities
- Providing Personalised Investment Advice: Recommending specific stocks, bonds, or other financial products tailored to an individual’s circumstances.
- Arranging Deals in Investments: Facilitating the purchase or sale of specific financial instruments on behalf of a client.
- Managing Investments: Making decisions on behalf of a client regarding buying or selling assets.
- Dealing in Investments: Buying, selling, or issuing investments as a business activity.
- Operating a Collective Investment Scheme: Managing or promoting collective investment vehicles like mutual funds.
Examples of Non-Regulated Activities
- Generic Financial Education: Providing general information about financial concepts, such as the benefits of diversification or how compound interest works.
- Discussing Economic Trends: Talking about market conditions or general economic indicators without linking them to specific investment decisions.
- Offering Budgeting Advice: Helping individuals manage their income and expenses without recommending specific financial products.
- Providing Information on Asset Classes: Explaining the characteristics of asset classes like equities or bonds, without advising on specific investments within those classes.
- Publishing Financial Commentary: Writing articles or blogs that discuss market trends or investment strategies in a general, non-specific manner.
These examples should help clarify the difference between regulated and non-regulated activities, ensuring that generic advisers understand their boundaries and can confidently offer valuable guidance without the fear of overstepping into regulated territory.
Q&A for Article on Regulated and Generic Advice
Q: What is the difference between regulated and generic advice? A: Regulated advice involves personalised recommendations on specific investments or financial products, requiring FCA authorisation. Generic advice offers general financial information or education without tailoring to an individual’s specific situation and does not require authorisation.
Q: Can I provide generic advice without being authorised? A: Yes, you can provide generic advice without authorisation as long as it does not involve specific investment recommendations or actions that would classify as regulated activities.
Q: Why is generic advice important? A: Generic advice is crucial for educating and empowering those who may not have access to regulated advisers, helping them make informed financial decisions.
Q: What activities are considered regulated? A: Regulated activities include personalised investment advice, arranging deals, managing investments, dealing in investments, and operating collective investment schemes.
Q: What are examples of non-regulated activities? A: Non-regulated activities include providing general financial education, discussing economic trends, offering budgeting advice, providing financial planning, and publishing financial commentary without recommending specific investments.
Q: Should I be concerned about providing generic advice? A: No, as long as you stick to providing general information and avoid specific investment recommendations, you are not conducting a regulated activity and have nothing to fear.
Q: Where can I go for further information on what constitutes regulated and non-regulated advice?
A: You can refer to the FCA Handbook sections PERG 8.26 and PERG 8 Annex 1.
- PERG 8.26: Explains what constitutes a “particular investment” and when advice becomes regulated.
- PERG 8 Annex 1: Provides detailed examples of what is and isn’t considered a personal recommendation or regulated advice.
For more details, you can visit the FCA Handbook here.
