Case Study: The Game Plan in Action
Introduction
The Game Plan is a holistic financial planning process encompassing Goals, Actions, Means, and Execution (GAME). This approach involves crafting the life you desire and establishing the necessary financial framework to support it. Contrary to traditional belief, it often emphasises human capital development over financial capital development. This case study illustrates how Jon Matthews, faced with devastating financial and personal challenges, successfully implemented his Game Plan to rebuild his life and career.
Background
Jon Matthews, a 46-year-old ex-soldier, faced a monumental setback when his events company collapsed in October 2020 due to the Covid-19 pandemic. His once-thriving business, which generated £45,000 a month, left him with just £1,000 and a £400 monthly disability payment. With limited income and looming health issues, Jon decided to make a drastic change.
Goals
Jon’s primary goal was to rebuild his life and secure a sustainable income while maintaining a desirable lifestyle. Despite his financial ruin and health challenges, he aspired to create a business that aligned with his passions and values.
Actions
In the middle of the pandemic, Jon relocated to Thailand, one of the few open countries in Asia at the time. Encouraged by new acquaintances, he pursued a diving course and discovered a newfound passion for diving. However, dissatisfied with the existing local diving schools’ operations, he decided to establish his own center, Escape Divers, in January 2023.
Means
To fund his new venture, Jon took out a loan and sold shares in his business to seven investors, each contributing £5,000 for a 5% stake. This initial capital allowed him to set up Escape Divers and a hostel to attract more customers.
Execution
Jon’s understanding of people and business management played a crucial role in his success. He hired a competent team, including Claus Rasmussen, a key figure in the 2018 Thai Cave Rescue, and employed 14 Thai staff to support the local community. This approach distinguished Escape Divers from competitors and emphasised safety and quality over profit.
Outcomes
Escape Divers quickly gained traction, attracting approximately 750 customers monthly during the high season and generating between £26,000 and £39,000 in turnover. Jon’s business not only provided him with a sustainable income but also an enviable lifestyle on a tropical island. Despite anticipating future mobility challenges due to his military injuries, Jon ensured his business could support him with beautiful food and a roof over his head, far from the hustle and bustle of the UK.
Key Takeaways
Jon’s success underscores several vital lessons from the Game Plan:
- Adaptability: Jon’s willingness to relocate and pivot to a new industry was crucial.
- Human Capital Development: His focus on understanding people and building a strong team was more valuable than industry-specific knowledge.
- Community Support: Employing local staff and integrating into the community can provide a competitive edge.
- Sustainable Lifestyle: Prioritising a sustainable and fulfilling lifestyle over mere financial gain can lead to long-term happiness and stability.
Conclusion
Jon Matthews’ story is a testament to the power of the Game Plan. Faced with seemingly insurmountable challenges, he leveraged his human capital, adapted to new circumstances, and built a thriving business that aligns with his values and lifestyle. His journey demonstrates that even in the face of financial shocks and health issues, one can still achieve their favorite future through strategic planning and execution.
Disclaimer
This case study is based on an article published in the Telegraph newspaper today about an individual who naturally created their own exemplary Game Plan. It is important to note that Jon Matthews is not a client of the Academy of Life Planning. The purpose of this case study is to illustrate the strategic planning and execution inherent in the Game Plan. It is intended to encourage readers, especially those facing difficulties, to think outside the box about their life plans. This case study serves as an inspirational example of how one can overcome significant challenges through effective planning and adaptability.
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